ZONG gets envious number of subscribers
STAFF REPORT ISLAMABAD: ZONG has emerged as the clear winner for the third quarter of 2010 with a net addition of over 740,000 subscribers in the period taking the company’s subscribers number to 7.5 million, shows the recently released figures by the Pakistan Telecommunication Authority (PTA) here.
According to the PTA figures, with over 500 million subscribers, China Telecom, which had entered Pakistan just over two years back in the shape of ZONG, is regarded as the largest cellular service provider in the world. In the 2 years since its foray into Pakistan, China Telecom has invested over $1 billion into establishing itself and its brand, and it seems that some return is slowly starting to creep in.
The overall cellular phone users increased to 100.715 million in the country by October 2010.
“PakTel has ensured that Zong remained as innovative and competitive across all fronts in the Pakistani market,” remarked an official of the company over the niche ZONG has grabbed in the local cell companies rankings.
The differentiator, he said, is the vision with which Zong has approached the local market; segmenting down to the low income users and ensuring that the packages it promotes provide the most benefit to these users.
ZONG offers an enhanced portfolio including Blackberry services; its focus appears resolute to the far-flung areas and the consumers seeking more value out of little that helps it expand its subscribers base, the official said.
According to the PTA figures, with over 500 million subscribers, China Telecom, which had entered Pakistan just over two years back in the shape of ZONG, is regarded as the largest cellular service provider in the world. In the 2 years since its foray into Pakistan, China Telecom has invested over $1 billion into establishing itself and its brand, and it seems that some return is slowly starting to creep in.
The overall cellular phone users increased to 100.715 million in the country by October 2010.
“PakTel has ensured that Zong remained as innovative and competitive across all fronts in the Pakistani market,” remarked an official of the company over the niche ZONG has grabbed in the local cell companies rankings.
The differentiator, he said, is the vision with which Zong has approached the local market; segmenting down to the low income users and ensuring that the packages it promotes provide the most benefit to these users.
ZONG offers an enhanced portfolio including Blackberry services; its focus appears resolute to the far-flung areas and the consumers seeking more value out of little that helps it expand its subscribers base, the official said.
No comments:
Post a Comment